Event: Stadium Stomp Virtual
Locations: Virtual
Year: 2020 (now annual)
Client: King Performance Events owned
Charity: Various
www.stadiumstomp.com/virtual
OVERVIEW
Stadium Stomp Virtual was created to give the Stadium Stomp live event participants a means to engage with the brand in 2020 when all live events were postponed due to COVID-19.
Stadium Stomp Virtual combined all the Stadium Stomp courses from our live events into one epic stair climbing challenge of 25,000 stairs in one month. The challenge was broadcast to our audience (and the wider community) to “take on the World’s BIGGEST stair challenge” and this was met with enthusiasm from those familiar with Stadium Stomp and a whole new audience.
This was King Performance’s first virtual event and it was highly successful. It was offered as a free event to remove the barrier to entry with optional (paid) upgrades for those that wished of medals and/or merchandise. The event also supported multiple charities with fundraising optional for participants.
HIGHLIGHTS
4800 participants in its first year
Over 90 million stairs climbed
Highly engaged audience with 41% joining the FB community group page
Overseas participation
48% new audience
$81,000 raised for charity