Event: One Foot Forward Solidarity Walk
Locations: Melbourne & Sydney
Year: Since 2021 -
Client: Black Dog Institute
Overview
One Foot Forward is a charity walk event held for the benefit of Black Dog Institute. Participants walk 4km or 8km to raise money to support mental health research. The event is designed complement a virtual campaign and to encourage participants to come together at a physical event.
A key feature of the event is to promote the importance of exercise in mental health through a range of wellness activities in the expo precinct. These include yoga classes, massage therapists, a group warm-up and a range of other wellness suppliers and activities.
HIGHLIGHTS
Over 2000 participants
Raised over $5 million
New Sydney venue
Positive feedback from all involved