Event: 27forParkinson’s
Location: Virtual
Year: 2020
Client: Parkinson's Victoria
https://www.parkinsonswalk.org.au

OVERVIEW

27forParkinson’s was created to replace the traditional A Walk in the Park event, which could not be held in 2020 due to COVID-19 community restrictions. The goal was to create a sense of togetherness within the Parkinson’s Victoria community and also to serve as an important fundraiser.

27forParkinson’s drew on the statistical data of 27,000 Victorian’s suffering from Parkinson’s. The goal was for participants to walk 27 times in 27 days from 1-27 October in a show of solidarity and support for the Parkinson’s community. The event was free to register eliminating the barrier for entry. What resulted was a campaign that was highly engaging, attracted new followers and record fundraising.

King Performance Events assisted with end-to-end support for this highly successful virtual event. Deliverables included event concept creation, website development within the Eventico platform, full comms plan, social media content creation and scheduling, EDM content creation and implementation, graphic design, project management and ongoing support to Parkinson’s Victoria throughout the campaign.

HIGHLIGHTS

• 60% new audience

• Record fundraising of over $550,000

• A highly engaged on-line community with extended reach far beyond Melbourne

• 78% active fundraisers

This event is set to become a permanent fixture on the PV calendar.