Event: Olivia’s Walk For Wellness
Location: Alexandra Gardens, Melbourne
Year: Since 2019 -
Client: Austin Health
Charity: Olivia Newton John Cancer Center
Overview
Previously known as the Wellness Walk and Research Run, Olivia’s Walk For Wellness has become a notable event in the Victorian charitable event calendar. Established as the Olivia Newton-John Cancer Wellness and Research Centre’s signature event it has gained a community of ongoing supporters, achieved high-level local, national and global media exposure and received positive feedback from event participants.
The event is held at one of Olivia’s favourite spots - the Tan and the beautiful Alexandra Gardens, and aims to bring love and light to those with cancer whilst raising money for the Olivia Newton-John Centre. In 2019 King Performance Events were engaged to assist with the ongoing delivery of the Event. This move was made with the hope that it would assist Austin Health in achieving growth in registrations, fundraising and profile.
The event is a family friendly day where everyone (including dogs) is encouraged to come along and enjoy the day’s festivities. Features include a 5km run/walk, live music, roving entertainment, food vendors, kids’ activities and sponsor displays. The event now honours Olivia’s legacy with all funds raised going to the wellness programs at the ONJ Centre.
Our responsibilities included both the Course and Event Operations, along with Volunteer Management and providing marketing and communication support where required.
2022 HIGHLIGHTS
Over 4,000 participants
Raised over $2.6 million
Worldwide media
Positive feedback from all involved
