THE TEAM

Ben King – Event Director

Ben’s professional background and personal interest areas revolve around three key fields – sport, community and business. Ben’s experience includes a number of senior positions in the sports and entertainment industry, including the North Melbourne Football Club and the nation’s governing body for cricket, Cricket Australia. He has had extensive experience working in sponsorship, event management and marketing at the elite level.
More recently Ben has worked closely with a number of charitable organisations evaluating their current activities, before formulating strategic plans in event management, marketing and fundraising.

Ben’s area of expertise is in designing, developing and delivering great events with a focus on fundraising. Making other organisations money is what Ben loves to do best. That, and play super dad to two gorgeous active kids.

OLIVIA O’NEILL – Event OPERATIONS Manager

Liv joined King Performance Events in January 2021 bringing with her considerable experience in major events, mainly in mass participation events. Her experience includes Event & Venue Manager positions for Tough Mudder in the UK / Europe. Liv plays a pivotal role in delivering both our own and client events, overseeing event coordination, event operations, event delivery and stakeholder management.

COURTNEY RUSSELL - event Coordinator

Courtney has extensive experience delivering high profile sporting events. With a focus on match-day events for the likes of Football Australia, Melbourne Storm, Netball Australia and Melbourne Victory Courtney is used to a fast paced environment. Courtney is responsible for the development of client Event Plans and liaising with the myriad of suppliers and stakeholders.

LUCILLE VAN BAALEN - volunteer Manager

Lucille comes from a strong volunteer management background having worked as the National Volunteer Coordinator for the Mother's Day Classic. In this role Lucille was responsible for recruiting & rostering 2000+ volunteers across 65+ locations nationwide. Prior to this Lucille has worked as Volunteer Coordinator for the Melbourne International Fashion Festival.

Susie King – MARKETING & COMMUNICATIONS Manager

A former advertising and marketing account director, Susie brings to King Performance Events a wealth of experience developing compelling campaigns, social media engagement, media positioning and electronic and print production, which adds depth to our events team.
She has worked for some of the largest Advertising agencies in the country including George Patts and JWT. 

Susie’s strength is ensuring that communication for your event is delivered in the most effective way possible. And she just loves to meet or rather beat deadlines.