THE TEAM

Ben King – Event Director

Ben’s professional background and personal interest areas revolve around three key fields – sport, community and business. Ben’s experience includes a number of senior positions in the sports and entertainment industry, including the North Melbourne Football Club and the nation’s governing body for cricket, Cricket Australia. He has had extensive experience working in sponsorship, event management and marketing at the elite level.
More recently Ben has worked closely with a number of charitable organisations evaluating their current activities, before formulating strategic plans in event management, marketing and fundraising.

Ben’s area of expertise is in designing, developing and delivering great events with a focus on fundraising. Making other organisations money is what Ben loves to do best. That, and play super dad to two gorgeous active kids.

Susie King – COMMUNICATIONS Manager

A former advertising and marketing account director, Susie brings to King Performance Events a wealth of experience developing compelling campaigns, social media engagement, media positioning and electronic and print production, which adds depth to our events team.
She has worked for some of the largest Advertising agencies in the country including George Patts and JWT. 

Susie’s strength is ensuring that communication for your event is delivered in the most effective way possible. And she just loves to meet or rather beat deadlines.

Bryony Giusti – Event Manager

Bryony joined King Performance Events in January 2014 bringing with her considerable experience in major events, mainly in the DanceSport and Equestrian industries. Her experience includes Event Coordinator for the 2008 World Latin DanceSport Championship and Event Director for PSI Dressage & Jumping with the Stars and the Saddleworld Dressage Festival.
Bryony plays a pivotal role in delivering both our own and client events, overseeing event coordination, event delivery, stakeholder management and volunteer management.

SAMANTHA MCHUGH – MARKETING Manager

Originally from a sports management background, Sam worked at Cricket Victoria for a number of years as an Events & Marketing Services Manager, as well as in London with a sports agency involved in events like Formula One, the Football World Cup and the Olympics.  More recently Sam has developed her skills in corporate land undertaking marketing in the competitive employment, training and recruitment industry.  Her strengths include strategy development, branding, events and sponsorship.  Sam has a passion for all sports as both a participant and spectator...when she has time juggling her two young kids!