Event: Eureka Climb
Location: Eureka Tower, Southbank, Melbourne
Year: Since 2008  
Client: King Performance Events owned
Charity: Interplast & Whitelion


Eureka Climb is one of King Performances’ signature events and we are responsible for the total event management practice including event operations plan, key stakeholder management, marketing & communications, fundraising strategies, online solution, sponsorship, OH&S and volunteers.  

As the event owner and founder of Eureka Climb, King Performance has successfully grown this event by 40% (registrations, fundraising) year on year since the beginning in 1998.  


  • 2,500 participants per year
  • $3million in donations
  • 50% female: 50% male
  • High majority of ‘mums’ involved
  • Increase in event revenue, profit and online donations
  • Increased media exposure – advertising value of $1.6million
  • International exposure
  • Ensured a safe, risk free event for participants

Testimonials / Feedback

Here’s what some of the participants had to say:

“One of the best events I have competed in.  So well organised.  Awesome job to all involved.  Great charities too!”

“As well organised as any event I’ve been in lately.  Very well done”.

“Had a great day.  All the event volunteers were helpful and encouraging”.

“I had a fantastic day!  It was awesome challenge that I’m really proud to have completed and going onto the roof for a photo was really special”.

“Loved every minute of it.  Will definitely be telling everyone I know to participate in this event next year”.