Event: Eureka Climb
Location: Eureka Tower, Southbank, Melbourne
Year: Since 2008
Client: King Performance Events owned
Charity: Interplast & Whitelion
Eureka Climb is one of King Performances’ signature events and we are responsible for the total event management practice including event operations plan, key stakeholder management, marketing & communications, fundraising strategies, online solution, sponsorship, OH&S and volunteers.
As the event owner and founder of Eureka Climb, King Performance has successfully grown this event by 40% (registrations, fundraising) year on year since the beginning in 1998.
- 2,500 participants per year
- $3million in donations
- 50% female: 50% male
- High majority of ‘mums’ involved
- Increase in event revenue, profit and online donations
- Increased media exposure – advertising value of $1.6million
- International exposure
- Ensured a safe, risk free event for participants
Testimonials / Feedback
Here’s what some of the participants had to say:
“One of the best events I have competed in. So well organised. Awesome job to all involved. Great charities too!”
“As well organised as any event I’ve been in lately. Very well done”.
“Had a great day. All the event volunteers were helpful and encouraging”.
“I had a fantastic day! It was awesome challenge that I’m really proud to have completed and going onto the roof for a photo was really special”.
“Loved every minute of it. Will definitely be telling everyone I know to participate in this event next year”.